We are always happy to host an evening event be it a book-signing, poetry reading, or a talk. In the past we have had a number of book-signings by lecturers from the University but are also happy to support local authors.
We can provide food and drinks if required; please contact us for further details.
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November 2010 -
Extract from "A Stage Model for multichannel CRM" by Hugh Wilson et al
In the great majority of businesses, most profits come from repeat purchases, or continued relationships. As we were writing this paper,one of tthe authors paid a visit to Cranfield's Cafe Bookshop and returned with this story:
"Amy (one of the owners) greeted me by name, asked how things were going, presented me with a double-shot cappuccino without asking, and told me the lunchtime specials that were likely to appeal to me, including my favourite parsnip and coconut soup. Somewhere within this one-minute masterclass in CRM she asked me to write a sentence of recommendation of the bookshop for new students, and asked me what books she should ensure were in stock for the arrival of the new MSc intake. The collegue I had arranged to meet there said that Amy has guessed who he was, told him that I would be arriving in 5 minutes or so and provided him with a coffee on account. Somehow, by the time I left, my wedding anniversary present and card were brought and wrapped, as being a man, I had left them until the last minute..." |
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